Dear Valued Partners and Customers,
It is with heavy hearts that Trudie and I, are announcing the closure of SUNSHINE RENTALS. After 22 wonderful years of serving the Southern California community, this difficult decision has been made due to an array of challenges that have made continued operations unsustainable.
Since 2020 and post pandemic, the business environment in our region has become increasingly difficult. Due to an array of insurmountable obstacles such as: rising costs, inflation, labor, insurance, interest rates, product costs, vehicle cost, and fuel, etc. and coupled with declining demand from our partners.
Compounding these challenges was a significant financial loss in 2023, when a major customer failed to pay after being acquired. This unexpected loss severely impacted cash reserves and further increased operating costs, and unfortunately, our credit insurance did not cover the loss.
We’ve worked tirelessly to overcome these hurdles, including downsizing operations while preserving the quality of our service. However, despite our best efforts, the math no longer works for a profitable future. The hardest part of this decision has been its impact on our dedicated team, many of whom have provided service to your guests for over a decade—some for our entire 22-year journey. The last day of our distribution center will be Monday March 17th, 2025.
For those of you with existing rentals I will continue to service these rentals from my home. The only services I will be able to provide are exchanges and full houseware pick ups. Please contact me directly at mark@HousewareRentals.com to schedule a service or for any billing related questions going forward.
I encourage you to directly contact myself should you require assistance during this transition, this will avoid any confusion or disinformation that might start to circulate the industry as we know it always does. Please do not hesitate to contact me directly at mark@HousewareRentals.com
We are profoundly grateful for the trust, loyalty, and relationships we’ve built over the past two decades. Serving you has been an honor, and we thank you for your support throughout the years.
With heartfelt appreciation,
Mark & Trudie Strumwasser
SUNSHINE RENTALS